Beverage companies have cross-border consumer you buy it it? - Beverages, Coca-Cola, King - Food Industry
The domestic beverage industry, increasing competition, new lower and lower survival rate. More and more beverage enterprises in the fierce market competition in order to get a seat began to explore the wider development, through a wide range of products you want to deal with competition, resolve the crisis in the industry.
Cross-form Drink beverage companies have introduced Mashup Juice + Representatives Mengniu Dairy mashup fruit yogurt, fruit juice and fresh milk composition is represented Wahaha Nutrition Express, Seoul tea cool beer, it is a mixture of beer flavored tea drinks, as well as extension of the brand of salt Soft drink Also mix and match flavors such as fresh beverage. Has been focused on carbonated drinks Coca-Cola also introduced a Sprite And green tea mix and match the "Sprite Ice + tea flavor" soda, another beverage giant also announced that Huiyuan into carbonated drinks market, plans to launch a fruit juice concentrate instead of caffeine, phosphoric acid and the synthetic pigment music mash fruit juice products. Mashups have become a popular beverage industry.
Other industry giants involved in beverage industry Half a month ago, known for the production of shampoo Overlord Group introduced the "King Herbal tea "This move in the industry caused no small vibration." Herbal King ", turned out and inviting film stars Donnie Yen as the Brand Ambassador, it appears that doing shampoo" Overlord "is to dominate the beverage sector eyeing. According to Japanese media, Japanese 0V Pharmacy Company on April 20 announced plans to launch this summer soybean as raw material carbonated drinks "SOYSH". Cross diverted to do not just drink two: Shanxi Water Tower Chen Vinegar Launched the "tower of fruit juice"; Wanda beverage bases built in Jiangsu Province, to make inroads into the beverage industry.
Beverage companies involved in other industries Recently, Coca-Cola hit the cosmetics industry, introduction of Coke, Fanta and other flavors of lip balm. In fact, Coca-Cola is not involved in other areas of the first beverage giants: Pepsi-Cola into the sportswear industry, Wahaha also test the water Kids, Prince Milk Group has been to create "Prince" Kids ... ... but the beverage giant's products and not because of its brand influence and get consumers, far from their clothing and beverage sales: sales of Wahaha Kids poor; Prince Milk Kids company is already closed down.
Industry giants are adjusting their strategy to diversify the business model, which is a modern enterprise is one effective means to deal with competition.
Expanding consumer groups Young people wish to drink only fresh, healthy drinks. "Product innovation and dynamic, brand names get very avant-garde, mashup concept is consistent with individual beverage consumption as a beverage after the main force of 80, 90 after the maverick attitude towards life and consumer attitudes. Therefore be set off beverage business mix and match the wind important cause. "seize the young man's stomach in order to seize the market. Nongfuguoyuan also mix and match flavors, as the main push products, "carbonated drinks + tea drinks, tea, juice and other beverages + drinks portfolio, may have 1 +1> 2 effect." Company official says.
More consumers through brand recognition Huge beverage market in China, "money" King Unlimited, but 80% of the beverage market are several giant monopolies, brand is very big impact on sales. These companies have chosen herbal tea, fruit juice is relatively healthier drinks, easily recognized by consumers. From the enterprises themselves, the multi-industry development is the ultimate strategic goal of enterprise development, broad market prospects drink more and more prominent, but also the reasons for enterprises to choose the beverage industry.
Cross-drink companies have thought of other industries
Both launched lip balm or clothing, beverage enterprises themselves have their own calculator.
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