Spermicidal Coke three public relations marketing strategy - Pepsi, Coca-Cola - Food Industry
Recently on the Boston University School of Medicine professor of gynecology Deborah? Anderson and colleagues proved the role of cola with spermicide hot topic, it is estimated PepsiCo And Coca-Cola Is the hardest hit, then how the international giant Crisis? They and almost the same period " Sanlu Toxic milk incident, "public relations content different? Sorry but what is not found. This is a coincidence or do so? Qin love personally think this is a necessity, a silent type of public relations strategies.
Response to this emergency, in general we have three types of treatment approach: attack, neutral, retreated.
Attack strategy Attack refers to such incidents come up with a more authoritative experts to criticize the unscientific nature of this award, Deborah? Anderson and her colleagues in the process of argument and reasoning errors in the Department, or from their ingredients in inconsistent with the argument to find out where to extricate themselves. This is a dangerous attack is most likely to stand out in such incidents, but on current form, this strategy the probability of success is low: on the one hand the argument is not easy to beat; the one hand, even if successful would make people feel The concept of product has changed, because this subject is the concept for the Coke (or you do not call Coke, or you are willing to lose the brand name and trade name Unity Great loss). Qin love
information in the query, we found that what Lang called the, or what if a doctoral student at the time to write an article that has high academic value since the article, saying do not kill sperm like cola If at first thought it was Coke or Pepsi for public relations gunmen, came to his blog a look, very much like the original that what Lang discuss hot topics, and often against the public mind from the point of talk of some of his medical patients. From this point of view and delicious or Pepsi also less likely to teach to him. Advertised in a too fond of people who do not meet the Chinese Road To industry. Well, many people now want to be famous, and others also believe that the next generation of Running Fan himself is more important than what, why some people do not talk about some perspective from the next generation of responsible thing?
Neutral strategy Neutrality is noncommittal such incidents or not this situation similar to the current position, as Loose lips sink ships, put it more the more admitting their guilt, and KFC in the Sudan incident not too well in recent years do not itch? Sometimes, silence is golden. At this stage, you can do some transfer of public attention or public service activities to reduce their impact on the brand.
Retreated Strategy Retreat, is to abandon or reduce the market for cola products Marketing To vigorously promote their Tea , Fruit juice, to seize this market in order to maintain the market share of the brand. In this case, we should re-mention " Eggs Is placed in a basket or on a different basket of issues "for Coca-Cola and Pepsi, Qin delicious love to do personal feeling better, and Pepsi to do the various products and the brand too unified. In turn, think about : Some are still under internal "to be acquired" state beverage manufacturers can grasp the opportunity to raise the weight, improve conditions for the negotiations.
Lessons
Cola spermicide on the incident, the simple thought of Qin love so much. In fact, with Coca-Cola and Pepsi's financial strength and public relations strength, it was entirely possible to grasp Bora? Anderson and her colleagues study this subject before some of the trends. Tasty or Pepsi should be based on this incident on the subject of a number of prestigious universities to do some research to collect and control, will the scourge of anti-first place.
I am an expert from China Packate Net, usually analyzes all kind of industries situation, such as e30 bmw parts , corvette exhaust.
